We want to change the story of infant feeding.
We know everyone’s journey of how they feed their baby is different. Sometimes it doesn't go to plan. Sometimes you want to do things differently to how those around you fed, or feed, their babies. Sometimes you just want to feel good enough.
We want to help you feel confident in the choices you make about feeding your baby. Our ‘I Choose’ webpages have lots of information about how we can support you to make a choice that’s right for you.